Konshens got a new project on the way, a new record deal, and a new video out now.

Dancehall creative person Konshens recently signed to Oakland-based Ineffable Records, and fans are now welcoming his brand new video, conceptualized during the current Covid-xix pandemic, for a rails that should be featured on his forthcoming third studio album.

Ineffable Records was launched past its parent visitor Ineffable Music Group in 2019. Since then, the company has gone on to practice keen things, such as ascending the Billboard Reggae Labels Chart, which it topped in 2019. 2022 saw the label falling back to 2d place on the aforementioned chart, where it played second dabble to the major powerhouse, Universal Music Group.

The new characterization, which has so far represented the likes of Collie Buddz and Stick, has broken away from its previous cadre target of US-based reggae acts and has firmly planted its feet in the Caribbean area. They are now working with Trinidadian group Kes and Jamaica's very ain International awareness Konshens.

A press release from Ineffable Records' VP outlined the benefits artists can await to gain from working with their platform.

"We've become the superlative independent label in the reggae space by providing artists with the financial bankroll they deserve without giving upwardly primary ownership; where projects recoup in a reasonable amount of time; and where they go paid every month instead of twice a year," Adam Gross said.

Konshens knows a matter or two about pulling in those huge numbers. The Jamaican-built-in dancehall disk has been doing it big for a number of years with collaborations from the likes of Cardi B, Rick Ross, Nipsey Hussle, Enrique Iglesias, The Chainsmokers, Doja True cat, Major Lazer, Nicky Jam, Pitbull, Clean Bandit, and Jamie xx. His solo efforts such as "Gyal a Bubble," "Turn Me On," and "Bruk Off Yuh Back," which was released past r&b star Chris Brown, proves the disk knows precisely what his fans and prospective collaborators are looking for and have also raked in millions of sound streams and views on Youtube.

Konshens PR team told Urban Islandz that his forthcoming anthology should get in during the third quarter of this year volition feature a host of other international collaborations as well as major players from Jamaica, ane being Queen of Stage, Spice. Both Konshens and Spice have been teasing clips of their upcoming collaboration via social media, and fans are already looking forward to what he got in store.

For now, Konshens is offer his fans a sneak-peek into how he has been spending his days during the lockdown brought near by Covid-19. He does so through "Tin't Stay Sober," which is the first release from the album championship Red Reign. Kenny Gray spearheads the music video, while Konshens himself features equally co-directed of the true to life representation of the reality many like himself are currently facing.

Blurred lines, jagged transitions, and lucid filters, effectively convey the listen of an intoxicated individual. Shots capturing the sheer hopelessness that has currently taken afoot in Jamaica and other parts of the globe is a strong reminder of not simply the health crisis citizens are contesting only also the economic and social challenges that develop along with it.

Konshens chooses his own forms of self-medication to assist him weather the storm other entertainers are facing. While speaking at a printing briefing, he admitted to having a problem.

"Correct at present, I beverage way too much and this song helped me to realize that, and now I'm taking steps to kick information technology," he said. "The electric current climate of the world is forcing you into a state where it's almost like you tin can't stay sober. I'm non encouraging it, I'm just acknowledging the reality. This is a stressful time, and people are searching for an escape."

Konshens farther explained via a social media post that "Can't stay sober is on 26 official playlists."

The single was produced by Zum of Good Good Productions, with whom Konshens already has wonderful musical chemistry. Product credits for the impending album besides include Rvssian, Jonny Bonfire, Rail Starr, and Silent Addy.